You might have heard about various definitions across Google for SEO and you might have your own opinion also on the same, but the perfect definition of SEO is quite different from anything that is available online. The General definition doesn’t really answer a few of the most important questions regarding SEO such as:
- How do you, for your site or your company’s site, “optimize” for search engines?
- How do you know how much time to spend on SEO?
- How can you differentiate “good” SEO advice from “bad” or harmful SEO advice?
Being a business owner, employee, or else, every SEO strategy is based on a simple principle to help drive more relevant traffic, leads, sales, and eventually more revenue and profit for your business. That’s what really matters in the interest of the business. While a number of people search for different stuff online, the traffic is something which is really relevant for a business big time, not only because there is a lot of traffic, but because there is a lot of very specific, high-intent traffic.
Why generating Traffic is more important?
While people are looking up to different things online in relation to their needs and desires, your Potential customers might also be searching for all kinds of things that can be correlated to your business. This further provides you bigger opportunities to get connected to them while answering their questions, solving their problems, and become a trustworthy resource to them.
How to drive traffic from Google search engines?
While Google’s algorithm is enormously complex, it’s quite interesting to know how Google ranks sites at the end of this section:
- Google rates those pages that contain high-quality, relevant information about the query of the people searching online.
- Google first reads your website’s content and then evaluate via its algorithm whether that content is feasible for the query of the person looking forward to it, mostly based on the keywords it contains.
- The Quality parameters Google use is many, but what matters most is the number and quality of other websites that link to your page and your site as a whole. Let’s discuss it in a simple manner: If the only sites that link to your blue widget site are blogs that no one else on the Web has linked to, and my blue widget site gets links from trusted places that are linked to frequently, like CNN.com, my site will be more trusted (and assumed to be higher quality) than yours.
Moreover, additional factors get analyzed by Google’s algorithm to determine where your site will rank, such as:
- People engagement factor on your site i.e. are they finding the information on your website relevant which makes them feeling engaged for a longer time on your website or they just left without checking your content (which might be monotonous)
- The “Mobile Friendly” nature of your website also decides their opinion.
- The Quality of Content on your website (Plag free and not Duplicate)