Do you own a website, or manage any website? If yes, then you should keep an eye on the performance of your website, and for doing that you need a tool.
Google Webmaster Tool, now known as Google Search Console is a bundle of tools and resources to manage and monitor website performance.
Search console is a free tool that helps in checking and monitoring the health status of websites. It has many useful applications that are an aid in getting incoming search traffic data, requesting Google to crawl and index the website.
Checking whether the page is mobile-friendly, viewing website’s issues, track pages with highest queries, and much more. However, before moving deeper into the topic about let’s learn how to create a Search Console Account.
Account Setup Steps-
- Firstly, having a Search Console account is a must. Sign in to your Google account and click on “Google Search Console”.
- Click on “Add a property”.
- Select a website, and enter the URL of your site. Mention the exact URL that appears in the search bar. Then, Click on “Continue”
- The next step involves verification of your website. Google provides different verification methods like HTML file upload, Domain name provider, HTML Tag, Google Analytics Tracking Code, and Google Task Manager.
- Choose the method that appears convenient for you. Once the verification is done Google Search Console will start tracking your website data.
Some features of Google Search Console-
The “Performance” feature of the Google search console will show you information related to the keywords like, which keyword has a good number of clicks, and which keyword is ranking well on the Google SERP. Also, you can check your CTR (click-through-rate) here. This feature can further be utilized to improve the ranking of your article.
If you have made changes or updated the existing content of your website, the fastest way to get it crawled or in simpler words “inform the Google bot” about it is to submit URL under “URL Inspection”. Your website will be crawled in the next 24 hours making it easier for you to rank.
On the “coverage” tab, you can see a basic report of all the pages on your website. This feature lets you find out hindrances related to crawling and indexing of your website.
Next up is sitemaps. This is a “table of contents” for your site that can help Google find every page on your site and understand its hierarchy. Under this option, you will be able to submit a sitemap and have a look at the number of pages that Google has indexed.
Submitting a sitemap makes it easy to determine the pages of your website, making it smooth for Google to index them. Not creating a sitemap and submitting it might result in Google not crawling all the pages. This, consequently, does not yield as much traffic.
If you want to hide any page that contains confidential details from the search engine “REMOVALS” tab allows you to do that.
This mainly focuses on any website security issues that need to be addressed or changed. When Google crawls your website and comes across any security-related issues it will notify you through this option.
This report gives a good idea of how fast your site loads on mobile and desktop. It also highlights pages that have issues or are creating an obstruction for them to load quickly.
“Mobile Usability” is the last section under the “search appearance” category. The mobile usability tab within this section shows you usability issues that your mobile website or with specific mobile pages after facing after the crawler has crawled your page. Nowadays, a large number of people access the internet through their mobile phones, contributing to a rise in mobile traffic- worldwide! We suggest you check it regularly.
This “Breadcrumbs” report helps website owners fix any issues that may be preventing breadcrumbs from displaying in the SERPs.
The report will include all the breadcrumb structured data errors and the number of affected URLs.
SITELINK SEARCH BOX
If you are using “sitelink” search box markup, this report will show you the performance and errors associated with that markup.
In this section, you can see the number of links from other sites that are redirecting to your website. Besides, you can monitor the number of links those websites contain to your site.
There are many tools out there that provide you with these features, however, they are paid. Google search console is one of the most powerful and commonly used free SEO tools. If you have reached this part of the blog, we are sure you now have an idea about the capability that Google Search Console holds. So, if you have not created your search console account yet, its the right time to do so. Troubleshoot all your website related issues.