Digital marketing tools

Top 12 free tools offered by Google in 2020

With almost 85% of the search market own worldwide, Google is the undisputed king of the internet. Google as a term is more popular and than the search engine itself. It becomes a major part of our life, in 2020 no one can imagine a day without Google.

In just one second, Google receives more than 60,000 searches. However, Google is not just limited to a search engine.

Best Free Tools Offered by Google

Google search engine Dubai

Google offers various free tools which help marketers, developers, professionals, and even business and brands boosting their business performance.

These free tools can help you in,

  • Building brand awareness
  • Analyzing and enhancing business performance
  • Boosting website SEO ranking
  • Monitoring and managing Brand Reputation
  • Business promotion and better marketing

So here we describe the most relevant and useful free tools by Google in no particular order so that you decide which tool is perfect for boosting your business and maximizing the profit –

1 – Google Ads

Millions of people use Google on a daily basis, so advertising on Google can get you a huge reach without any extra effort.

  • Google ads is a digital advertising solution that helps you in your conversion funnels by reaching a new audience and transform them into valuable customers.
  • Google’s smart technology does the heavy lifting to drive better results from your advertising.
  • Run your ads not only on Google search engine but also on more than 3 million AdSense supported websites, Google powered platforms like YouTube, Blogger, Gmail, etc.

2 – Google Ads Keyword Planner

keyword planner

Keyword planner is available in Google Ads, Google keyword planner helps users in keyword research, finding new keyword ideas, better keyword headline, and description for better ad performance.

  • With the help of Google keyword planner, we can know the total search volume of keywords, new keyword ideas, keyword competition, min & max bidding amount.
  • we can even refine keywords for better keywords. This can help the advertiser to narrow down the keyword list for better traffic and higher conversion on ads.
  • You can get individual keyword ideas or even grouped keyword ideas, select keywords for a different ad group, and create new plans for better marketing.

3 – Google AdSense

Google adsense

Keyword planner is available in Google Ads, Google keyword planner helps users in keyword research, finding new keyword ideas, better keyword headline, and description for better ad performance.

  • With the help of Google keyword planner, we can know the total search volume of keywords, new keyword ideas, keyword competition, min & max bidding amount.
  • we can even refine keywords for better keywords. This can help the advertiser to narrow down the keyword list for better traffic and higher conversion on ads.
  • You can get individual keyword ideas or even grouped keyword ideas, select keywords for a different ad group, and create new plans for better marketing.

4 – Google Analytics

Google analytics

Google Analytics is a free platform that collects data and compiles it into useful reports. Google Analytics helps you to improve your marketing, better serve your target audience, and obtain more customers.

  • With the help of Google Analytics, we can find the most engaging sections on the webpage & differentiate between Organic and paid audience.
  • Can build a loyal, highly-engaged audience customer base with the help of engagement reports and user interest.
  • Analytics reporting allows you to draw conclusions from your data you can even find the best location, best time, best page for website promotions.

5 – Google Alerts

Google Alerts

Google Alerts allows you to monitor the web mentions about your business or selected keywords, means whenever someone on the internet uses your focused keyword in the content you will get notified by email.

  • An ideal tool that can help you to monitor your online reputation as it allows you to trace every mention of your brand.
  • Can help you to track competitor activities and monitor new opportunities to surpass them and get more traffic for the business.
  • It can help you to find new and trending topics, get more knowledge about your field to stay up-to-date.

Know More about Google Alerts & Reputation here – What is Online Reputation Management 

6 – Google Trends

Google Trends

Google trends allow you to find the relevant and trending topics and keywords along with their popularity and search volume all around the world.

  • Allows you to understand which keyword is more popular in specific regions which can help in targeting locations for better result.
  • Help in the comparison between keywords to select better keywords and content ideas.

7 – Google Search Console

Google Search Console

Google search console helps you to analyze how the crawler sees your website. In the search console, you can find the last crawled date, request for crawling.

  • Helps you to analyze website performance on the search engine, total impressions and clicks, average ranking, and CPC on the Google result page.
  • Monitor your website technical factors, errors, and improvement needed to optimize the website for better search engine ranking.

8 – Google Disavow Tool

This tool is connected with the Google search console that allows you to request Google to disconnect specific inbound links on your websites, helping to prevent against spam link and link-based penalties.

  • It’s also helpful in managing your online reputation as many competitors link your website with high spammy sites which increase the chances of getting penalties by Google.
  • This tool is highly valuable in monitoring and preventing any harmful activity by the competitor to lower your SEO score and online reputation.

9 – Google My Business

Google My business

This tool is very helpful in local SEO as it allows businesses to target local audiences and build a positive reputation in the neighbourhood.

Why it’s important

  • With Google’s latest algorithms like Possum & Mobile, websites on the result page became more specific for location listing.
  • 61% of mobile searchers are more likely to contact a local business.
  • 33% of clicks go to the local Google business results, with 40% going to the regular organic results.

10 – Google Data studio

Google Data Studio is a great, free data visualization tool that lets you build interactive dashboards, and customized, beautiful reporting for your Google Analytics, Google Sheets, and other data sources data, with the help of Google data studio you can present your data in a more meaningful and interactive format.

11 – Google Optimize

Google’s platform for A/B testing, multivariate testing, and personalization. Google Optimize allows you to present different variations of content on your website in order to increase conversions, improve conversion rate decrease the bounce rate.

12 – Google Site tag

Global Site Tag is a new way to connect your Google Analytics to all your services without having to add multiple scripts on the same page. It performs a similar function as Google Tag Manager but is coded directly through javascript that you add to your page.

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  1. Pingback: How we manage your online reputation | Ethos global solutions

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